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Placeb’eau
Role: Director, DOP, Video Editor & Motion Designer
Director: Simon Schuurman, Thomas Ost
Production Company: Bliss Content
Client: Spa
Year: 2022
Agency: Happiness Brussels
2 out 3 Belgians don’t drink enough water. While at the same time, when it comes to our health, we are amongst the biggest pill poppers in the world (source: OESO studie 2022). So, how do you get Belgians to drink more water? Yes indeed, there’s a pill for that! SPA introduces: Placeb’eau. While the Placeb’eau pills have many, many direct health benefits, there's actually nothing in it. NOTHING. But just take it 8 times a day, with a big glass of water. Because yes, it’s not about the pill but about the water you’re having with it.
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