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Soilmates
Role: DOP, Video Editor & Motion Designer
Director: Joey Boeters Thomas Ost,
Production Company: Bliss Content
Client: Soilmates
Year: 2023
Agency: Happiness Amsterdam
Soilmates is a new brand of avocado oil, made from ‘ugly’ avocados that would otherwise be thrown away. To answer the brief of launching the brand with a clear statement, they collaborated with an unusual but perfect spokesperson: Jono Lancaster, a motivational speaker living with Treacher Collins Syndrome. Through this campaign, Soilmates helps everyone remember that you need to look better and, more importantly, deeper to find true beauty.
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